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25 Great Resources for Small Business Marketing
Most small business marketers wear many hats and have limited resources, making it difficult to cover all the bases. The good news is that there are a wide variety of free and low-cost tools, as well...
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Customize Social Media Profiles to Win Social Fans
Marketing is all about reaching out and forming a connection. Whatever product you market and whoever you target (e.g., youth, mothers, honeymooners, local businesses, big corporations, etc.), it’s all...
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Putting Visual Marketing to Work for You
In our fast-paced, multi-tasking world, our attention spans have been dramatically reduced. We are bombarded with so much information that often the easiest way to reach consumers and cut through the...
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Improving the Image of Marketing
Back in June, I attended Hubspot’s Executive Playbook to Inbound Marketing & Sales and it was an interesting morning of sessions that was kicked off by Jessica Meher, the company’s head of...
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Programmatic Advertising Adds Value to B2B Marketing
The goal of business-to-business (B2B) advertisers is to run targeted marketing campaigns that help them reach decision makers at a minimum cost to convert. Programmatic advertising is an automated way...
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How to Sell Marketing Services to Small Businesses
Small businesses are responsible for 70% of the U.S. economy and employment. It is a potential $40 billion market for companies selling marketing services, yet very fragmented. Companies such as...
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How Much Does it Cost to Have a Small Business Website?
A couple of years ago, I put together a creative brief and requirements document to solicit bids for a website redesign. The most surprising things about the process to me were: 1) I quickly discovered...
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Plan Today to Market Your Small Business in 2014
Don’t you hate when the Christmas decorations are in stores before Halloween even rolls around? Me too! But there are some areas in which it pays to be early and plan ahead. When it comes to marketing,...
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What a Certain Celebrity Can Teach Small Businesses About Marketing
Sure, I could easily newsjack to reach a young demographic, get a lot more readers for our blog and drive up likes for my post by referencing a name in the news right now. But I can’t bring myself to...
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Marketing Events and Campaigns for Halloween
As people prepare to celebrate Halloween, businesses brace for one of the biggest retail events of the year that generates nearly $7 billion in revenue, according to the National Retail Federation...
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Essential Traits for Successful Marketers
At a party I attended recently, I had a chance to speak to some marketing folks who had ten or fewer years of experience. They were very passionate about their jobs and we had an interesting discussion...
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Emerging Online Marketing Strategies for 2014
As 2013 comes to an end, marketers are thinking about trends and strategies that have made an impact and show potential for the coming year. We followed some global marketing gurus online to get...
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B2B Sales Proposals that Increase Revenue
Sales proposals vary based on your industry, solutions and prospects and can be extremely brief or thousands of pages. Good proposals have to meet several objectives. They answer customers’ questions,...
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Video for Small Business Marketing: Costs and Tools
Video is a powerful way to increase the visibility of your company and gain new customers. It is the fastest-growing segment of the internet and more than half of all web traffic is now video because...
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Small Business Holiday Greetings
According to a Constant Contact holiday survey, 31% of small businesses say winter is their busiest season, 65% expect 2013 revenues to exceed those of 2012 and 52% say holiday customers become repeat,...
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Our Favorite Ads of This Holiday Season . . . So Far
Regardless of your industry, this time of the year is all about engaging your audiences with holiday greetings that connect with them and spread the joy of the season. It is a great opportunity to show...
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Marketing Resolutions for the New Year
As I get ready to take a few days off around the holidays, I was thinking about 2014 and what I want to do differently to continually challenge myself. Plus, I am in the process of welcoming a new team...
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Promote Your New Website–Free!
Whether you are launching or revamping, going live with a new website is an exciting event for your business. The promotion should begin in advance of the launch and go beyond the date when the site...
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Super Digi-Bowl I, Small Business Video Challenge
Super Bowl kicks off in 19 days with the first outdoor, cold-weather super bowl in New Jersey. Super Bowl XLVIII will also be the first time two states, New York and New Jersey, proudly co-host the...
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2014 Small Business Marketing Trends–Infographic
It’s a new year and everyone has opinions on what 2014 will mean for marketers. Here’s our take on the trends along with some statistics you may find useful for decision making. Let’s hope we’re all...
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